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Tourism in Greece ready for the big comeback
Tourism in Greece ready for the big comeback

Record in arrivals in the first quarter with major protagonists Heraklion, Chania, Rhodes and Kos. Rise of 4,7% in revenue.

Breath of optimism for tourism, and upcoming record arrivals. Crete, Rhodes and Kos already recorded a significant increase in arrivals from abroad, attracted considerably by low-cost airlines.

The first quarter of 2011, according to figures from the CAA, air arrivals have increased by 5,6% to Kos airport to make a record of a 607% rise. In the first four months of the year were welcomed 16.076 passengers, compared with 2.272 for the corresponding period of 2010 (607%).

A similar picture exists for the "Island of Knights", as in the first quarter 79.015 tourists arrived by air to Rhodes, compared to 36.051 in the corresponding period of 2010.

It should also be noted that these two islands attracted a significant number of cruise ships. It is estimated that more than 1,000 cruises will be this year in Rhodes, while a significant number of approaches-over 800 - will accept Kos as well.

Also, a positive move and abroad arrivals are at the airport of Heraklion, with 94.388 passengers, an increase of 27,25% over the same period in 2010, while the airport of Chania, 26.613 tourists arrived, the number increased by 17,21% compared last year.

In fact, as noted by Mr. Nikos Papathanasiou of TUI Greece, speaking at the newspaper "To ethnos tis Kyriakis", the Greek Tourism escaped the mire of last fall and rise worldwide. Most of the bookings were made by British, German and Russian tourists, while moved upward France as well. The rates are rising by double digits, but depends from region to region and from hotel to hotel, with high demand in "all inclusive" hotels.

According to the latest figures, the foreign arrivals in April rose to 541.974, up by 24,04% (in April last year showed a fall of -15,9%), and the evidence of Greek tourism is quite promising.

1,1 million Tourists

From the beginning of the year, based on the global barometer, tourism in Europe has recovered approximately by 6%. An important part of this increase has Greece as well due to the general situation in the countries of North Africa.

According to the Association of Greek Tourist Enterprises (SETE), arrivals of foreign tourists at Greek airports amounted to 1.147.000 in the first quarter of 2011 compared to 1.086.000 in the first quarter of 2010 increased by 5,6%.

Alongside the positive prospects for the development of tourism in 2011, result also from the significant rise in business expectations (FEIR) on the "Hotel - Restaurant" at 74,3% in April 2011, from 55,8% in December 2010 and "Travel Agencies" at 72,8% in April 2011 from 43% in December 2010.

Also, the demand from abroad, according to a study by Alpha Bank, the Greek tourism is encouraged in 2011, by the estimated growth of world GDP by 4%, as also by the GDP growth of eurozone countries from which derives the bulk of travel revenues (2011: ZTE: 1,6% Germany: 2,6% UK: 1,7%, France 1,8%, Italy: +1%) .

According to the Bank of Greece, the increase in revenues from foreign tourism rose 4,7% on this year's first quarter (from the fall of 2% from the corresponding period last year). The forecast is that tourist revenues will be significantly strengthened in April, due to common Orthodox and Catholic Easter.

Source: Ethnos- Effie Karageorgou

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