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Greece’s Elite Property Market in 2024 – Prices, Prime Locations & Notable Buyers
Ktimatoemporiki Real Estate - 2025-03-01
Greece’s luxury real estate market witnessed a landmark year in 2024, with record-breaking transactions and soaring prices across the country’s most prestigious locations. Driven by high-net-worth individuals and institutional investors, the market saw unprecedented demand for ultra-exclusive villas, seafront penthouses, and high-end hospitality investments.
From Mykonos to the Athenian Riviera, and from Santorini to Crete, elite buyers from around the world secured some of Greece’s most coveted addresses. In this exclusive market report, we unveil the year’s most expensive real estate sales, the staggering prices achieved, and the affluent individuals behind these landmark acquisitions.
Peaking on Greece's priciest property sale of the year, Mykonos cemented its status as the ultimate luxury destination. A breathtaking ultra-luxury villa was sold for a record €28 million, shattering the island's previous record.
Key Features:
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?? Infinity pool overlooking unobstructed Aegean views
?? State-of-the-art smart home automation
?? Private helipad for seamless arrivals
Purchaser: A United States high-net-worth investor
Purpose: Exclusive holiday retreat & super-VIP lease
Market Insight: Mykonos is Greece's most expensive real estate market, catering to the world's elite.
Athens' stylish seafront strip, the Athenian Riviera, continued its stratospheric climb in 2024, with Vouliagmeni, Glyfada, and Elliniko leading the high-end property boom. The top sale was a 400 sqm duplex penthouse in Vouliagmeni for €12 million.
Buyer: Prominent Arab businessman
Purpose: Strategic investment before the Elliniko megaproject
Market Trend: As prices hit €30,000 per sqm, the Athenian Riviera is on the way to becoming the "Monte Carlo of Greece".
Santorini, famous for its stunning caldera views, saw one of the year's most prestigious transactions: an 800 sqm clifftop villa in Oia, renovated into a luxury boutique hotel, sold for €9.5 million.
Buyer: A European investment fund
Purpose: Expansion into Greece's thriving luxury hospitality market
Market Trend: Santorini continues to be an international hot spot for luxury tourism investments, with boutique hotels selling for top dollar.
While Crete is not yet on par with Mykonos or Athens in per-square-meter price, its luxury residential market is expanding rapidly. The island saw its biggest sale of 2024 to date, a 1,000 sqm new beachfront villa in Chania, for €7.8 million.
Buyer: Israeli investment group
Purpose: Development of an upscale resort
Market Trend: Crete is emerging as a luxury investment destination, with increasing interest in distinctive beachfront properties.
Thessaloniki had long been in the shadow of Athens. It made headlines recently with its most expensive real estate transaction to date – a 350 sqm seafront penthouse that was sold for €4.2 million.
Buyer: A Russian tycoon
Purpose: Permanent residence in Greece’s cosmopolitan northern capital
Market Trend: Thessaloniki is attracting high-net-worth buyers, marking its entry into Greece's luxury property market.
? Foreign investors continue to dominate Greece’s high-end real estate sector.
? Mykonos and the Athenian Riviera remain the country’s most expensive locations.
? Luxury tourism investments are booming, especially in Santorini and Crete.
? The Golden Visa program remains a key driver, particularly for properties priced over €800,000.
With 2024 behind us, one question remains: What will be Greece’s most expensive sale of 2025? With demand at an all-time high and competition intensifying among global buyers, the stage is set for another record-breaking year.