From the U.S. to the UAE and the Greek Diaspora: Who’s Buying Property on the Athens Riviera
Ktimatoemporiki Real Estate - 2025-05-12

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The Athens Riviera is having its moment. Stretching along the southern coastline of Greece’s capital, this sun-drenched strip is fast becoming one of Europe’s hottest luxury real estate destinations—and the momentum is only growing in 2024 and 2025.
According to Corinna Saias, Managing Director of Premier Realty Greece, what sets the Riviera apart is its diversity. “There’s not just one buyer profile or one kind of property,” she explains. “From Vouliagmeni to Sounio, each suburb offers its own lifestyle and appeal.”
Vouliagmeni combines upscale living with maximum privacy. With average prices hovering around €7,441 per square meter—and villas easily surpassing the €10 million mark—it has become a top choice for high-net-worth individuals from the U.S., UAE, and Northern Europe. These buyers aren’t looking for the spotlight; they’re after gated estates, concierge services, and close proximity to elite hubs like Astir Marina and the Four Seasons. Luxury here is understated but absolute.
Chic and cosmopolitan, Glyfada appeals to affluent professionals, digital nomads, and international second-home seekers. With average prices above €5,000/sq.m, modern apartments often feature rooftop pools, home automation systems, and private fitness areas. “Most buyers come from cities like London, Berlin, and New York,” says Saias, “seeking a place that offers both Greek charm and global connectivity.”
Quieter than its neighbor Glyfada but no less upscale, Voula is favored by families—especially Greek expats from the U.S., Australia, and Canada—planning to return permanently or retire. The average cost per square meter is around €5,680, with spacious villas, green surroundings, and strong community vibes attracting those seeking both comfort and connection. Sea-view homes with private pools top their wishlist.
At the heart of a transformative €8 billion smart city development, Elliniko is capturing attention from buyers with vision. “It’s one of the most exciting projects in Europe,” notes Saias. Prices still average around €5,039/sq.m, making it attractive to early investors from Israel, China, and Germany. The big draws? Branded residences, eco-conscious design, and the long-term promise of significant capital appreciation.
Heading further south, Varkiza and Sounio attract a different crowd—yacht owners, retirees, and privacy-seekers looking for peace, space, and direct sea access. Villas in these areas are more spread out, and prices typically range from €5,000 to €6,000 per square meter. “These buyers aren’t chasing nightlife,” says Saias. “They’re looking for a secluded retreat with unobstructed views.”
So, what makes the Athens Riviera truly special? Saias sums it up perfectly: “It’s not one market—it’s a collection of micro-neighborhoods, each with its own personality and lifestyle offering.” Whether you’re a global investor, a returning expat, or someone simply looking for a permanent home by the sea, there’s a place for you here.
With rising global demand, limited coastline, and a lifestyle that blends Mediterranean ease with modern luxury, the Athens Riviera isn’t just a beautiful destination—it’s a smart investment for the years ahead.